[{"data":1,"prerenderedAt":667},["ShallowReactive",2],{"dkqZJKMtIN":3,"i27LHVb3ra":309,"_apollo:default":462},{"header":4,"footer":252},[5],{"__typename":6,"articlesPage":7,"extraMainLinks":22,"secondaryLinks":23,"contactPage":51,"linkedinUrl":61,"instagramUrl":62,"leathersTitle":63,"leathersPage":64,"leathersCollections":74,"embossPage":82,"companyTitle":95,"companyPageLinks":96,"technologiesTitle":126,"technologiesPageLinks":127,"sustainabilityTitle":167,"sustainabilityPage":168,"sustainabilityLinks":177,"searchTitle":234,"searchPlaceholders":235,"searchCollectionsTitle":236,"searchCollections":237},"globalHeader_Entry",[8],{"__typename":9,"title":10,"uri":11,"thumbnail":12},"templateArticles_Entry","Highlights","highlights",[13],{"__typename":14,"uid":15,"alt":16,"url":17,"width":18,"height":19,"mediumUrl":20,"smallUrl":21},"uploads_Asset","4affb362-62c8-4c34-a83e-b5a5bd406a8b",null,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Header_About_PA.jpg",1512,650,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Header_About_PA.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Header_About_PA.jpg",[],[24,33,41,47],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":27,"file":32},"componentLink_Entry","entry",[28],{"__typename":29,"uri":30,"title":31},"templatePage_Entry","education","Education",[],{"__typename":25,"linkType":26,"label":34,"urlLink":16,"entry":35,"file":40},"Locations",[36],{"__typename":37,"uri":38,"title":39},"templateContact_Entry","contact","Contact",[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":42,"file":46},[43],{"__typename":29,"uri":44,"title":45},"resources","Resources",[],{"__typename":25,"linkType":48,"label":16,"urlLink":16,"entry":49,"file":50},"empty",[],[],[52],{"__typename":37,"title":39,"uri":38,"thumbnail":53},[54],{"__typename":14,"uid":55,"alt":16,"url":56,"width":57,"height":58,"mediumUrl":59,"smallUrl":60},"9599419d-e57e-4f7d-ad3a-b143a26f62fd","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Contact-Us.jpg",2048,1152,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Contact-Us.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Contact-Us.jpg","https://www.linkedin.com/company/prime-asia-leather-company","https://www.instagram.com/primeasialeather/","Leathers",[65],{"__typename":66,"title":63,"uri":67,"thumbnail":68},"templateLeathers_Entry","leathers",[69],{"__typename":14,"uid":70,"alt":16,"url":71,"width":57,"height":58,"mediumUrl":72,"smallUrl":73},"edd1f73e-fa3d-4f95-b4db-b8427520d5fa","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Our-Leathers-4.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Our-Leathers-4.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Our-Leathers-4.jpg",[75,79],{"__typename":76,"uri":77,"title":78},"templateCollection_Entry","collections/fall-winter-27-collection","Fall-Winter 27 Collection",{"__typename":76,"uri":80,"title":81},"collections/spring-summer-2027","Spring-Summer 27 Collection",[83],{"__typename":84,"title":85,"uri":86,"thumbnail":87},"templateEmbossPerforationIndex_Entry","Emboss & Perforation","emboss-perforation",[88],{"__typename":14,"uid":89,"alt":16,"url":90,"width":91,"height":92,"mediumUrl":93,"smallUrl":94},"da284d4c-c61d-4a39-8b6e-d465dab29b6b","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Perfed4.jpg",1850,1100,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Perfed4.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Perfed4.jpg","Company",[97,107,117],{"__typename":29,"title":98,"uri":99,"thumbnail":100},"Why Primeasia?","why-primeasia",[101],{"__typename":14,"uid":102,"alt":16,"url":103,"width":57,"height":104,"mediumUrl":105,"smallUrl":106},"4083cb6f-f1a7-4c26-9d1c-50b7f228e02f","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Why-PrimeAsia1.jpg",1365,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Why-PrimeAsia1.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Why-PrimeAsia1.jpg",{"__typename":29,"title":108,"uri":109,"thumbnail":110},"About Primeasia","about-primeasia",[111],{"__typename":14,"uid":112,"alt":16,"url":113,"width":57,"height":114,"mediumUrl":115,"smallUrl":116},"9bbe7658-ede4-48ce-8673-cb54de4f24d6","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/About-Header-2-1b.jpg",1366,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/About-Header-2-1b.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/About-Header-2-1b.jpg",{"__typename":29,"title":118,"uri":119,"thumbnail":120},"Tanneries","tanneries",[121],{"__typename":14,"uid":122,"alt":16,"url":123,"width":57,"height":58,"mediumUrl":124,"smallUrl":125},"292c2b0c-eefb-4c62-ae18-46046ca0e354","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Tanneries2b.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Tanneries2b.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Tanneries2b.jpg","Technologies",[128,138,147,156],{"__typename":29,"title":129,"uri":130,"thumbnail":131},"Life-Shield","life-shield",[132],{"__typename":14,"uid":133,"alt":16,"url":134,"width":57,"height":135,"mediumUrl":136,"smallUrl":137},"870c7870-44fa-46e3-9dc6-7100be9ddc94","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/Waterproof.jpg",959,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_medium/Waterproof.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_small/Waterproof.jpg",{"__typename":29,"title":139,"uri":140,"thumbnail":141},"Accord","accord",[142],{"__typename":14,"uid":143,"alt":16,"url":144,"width":57,"height":104,"mediumUrl":145,"smallUrl":146},"e4b2a45c-e3c6-494f-87a8-a4f56c272a58","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/ACCORD-Cover.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/ACCORD-Cover.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/ACCORD-Cover.jpg",{"__typename":29,"title":148,"uri":149,"thumbnail":150},"Leather Finishes","leather-finishes",[151],{"__typename":14,"uid":152,"alt":16,"url":153,"width":57,"height":114,"mediumUrl":154,"smallUrl":155},"62dfc23d-c756-41ed-85a9-a7d46101a890","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/LFCover.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_medium/LFCover.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_small/LFCover.jpg",{"__typename":29,"title":157,"uri":158,"thumbnail":159},"Performance Metallic","performance",[160],{"__typename":14,"uid":161,"alt":16,"url":162,"width":163,"height":164,"mediumUrl":165,"smallUrl":166},"d27c9e7b-d473-4a93-a4bb-f8a8a3b7bfb6","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/Metallic-Lifestyle.jpg",1920,1080,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_medium/Metallic-Lifestyle.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_small/Metallic-Lifestyle.jpg","Sustainability",[169],{"__typename":29,"title":167,"uri":170,"thumbnail":171},"sustainability",[172],{"__typename":14,"uid":173,"alt":16,"url":174,"width":57,"height":114,"mediumUrl":175,"smallUrl":176},"f86f9da9-f8a9-42f6-a782-7f5d3c19a6e6","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/PAV-Thumbnail.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/PAV-Thumbnail.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/PAV-Thumbnail.jpg",[178,192,207,221],{"__typename":179,"entry":180,"title":184,"slug":185,"image":186},"componentSubmenuItem_Entry",[181],{"__typename":29,"title":167,"uri":170,"thumbnail":182},[183],{"__typename":14,"uid":173,"alt":16,"url":174,"width":57,"height":114,"mediumUrl":175,"smallUrl":176},"Operational Excellence","operational-excellence",[187],{"__typename":14,"uid":188,"alt":16,"url":189,"width":114,"height":114,"mediumUrl":190,"smallUrl":191},"51b7adab-a385-4e28-96bc-5a82baac529c","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Operational-Excellence2b.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Operational-Excellence2b.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Operational-Excellence2b.jpg",{"__typename":179,"entry":193,"title":197,"slug":198,"image":199},[194],{"__typename":29,"title":167,"uri":170,"thumbnail":195},[196],{"__typename":14,"uid":173,"alt":16,"url":174,"width":57,"height":114,"mediumUrl":175,"smallUrl":176},"Circularity","circularity",[200],{"__typename":14,"uid":201,"alt":16,"url":202,"width":203,"height":204,"mediumUrl":205,"smallUrl":206},"58386e1f-1096-4e82-a8bc-024bd3b7f10b","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Circularity-b.jpg",2250,2500,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Circularity-b.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Circularity-b.jpg",{"__typename":179,"entry":208,"title":212,"slug":213,"image":214},[209],{"__typename":29,"title":167,"uri":170,"thumbnail":210},[211],{"__typename":14,"uid":173,"alt":16,"url":174,"width":57,"height":114,"mediumUrl":175,"smallUrl":176},"Climate Action","climate-action",[215],{"__typename":14,"uid":216,"alt":16,"url":217,"width":57,"height":218,"mediumUrl":219,"smallUrl":220},"9d28e1fd-ccad-434c-8fc1-6775abf568be","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Climate-Action.jpg",1280,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Climate-Action.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Climate-Action.jpg",{"__typename":179,"entry":222,"title":226,"slug":227,"image":228},[223],{"__typename":29,"title":167,"uri":170,"thumbnail":224},[225],{"__typename":14,"uid":173,"alt":16,"url":174,"width":57,"height":114,"mediumUrl":175,"smallUrl":176},"Social Impact","social-impact",[229],{"__typename":14,"uid":230,"alt":16,"url":231,"width":104,"height":104,"mediumUrl":232,"smallUrl":233},"cc671e4e-4d05-4b8e-980c-1e216a919b95","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Sustainability.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_medium/Sustainability.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/_small/Sustainability.jpg","Search Leathers","Nubuck\nGrain\nSplit\nLining","Latests Collections",[238,245],{"__typename":76,"title":78,"uri":77,"thumbnail":239},[240],{"__typename":14,"uid":241,"alt":16,"url":242,"width":163,"height":218,"mediumUrl":243,"smallUrl":244},"6e597ab2-86ef-42ea-974f-b977ede37594","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Collections/FW27/Shazam-Shoes/4.jpeg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Collections/FW27/Shazam-Shoes/_medium/4.jpeg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Collections/FW27/Shazam-Shoes/_small/4.jpeg",{"__typename":76,"title":81,"uri":80,"thumbnail":246},[247],{"__typename":14,"uid":248,"alt":16,"url":249,"width":163,"height":218,"mediumUrl":250,"smallUrl":251},"ce11e521-c9bc-4196-a230-71724b37a0be","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Lifestyle-Images/Papyrus/Papyrus-heel-counter.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Lifestyle-Images/Papyrus/_medium/Papyrus-heel-counter.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Lifestyle-Images/Papyrus/_small/Papyrus-heel-counter.jpg",[253],{"__typename":254,"contactMarqueeText":255,"contactMarqueeButton":256,"mainLinks":257,"informationsLinksTitle":284,"informationsLinks":285,"privacyPolicyPage":302,"subscribeText":306,"subscribeButton":307,"modalSubscribeText":306,"modalSubscribeNotes":308},"globalFooter_Entry","Ready to get\nstarted?","Contact Us",[258,263,267,271,276,280],{"__typename":25,"linkType":26,"label":259,"urlLink":16,"entry":260,"file":262},"Our Leathers",[261],{"__typename":66,"uri":67,"title":63},[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":264,"file":266},[265],{"__typename":84,"uri":86,"title":85},[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":268,"file":270},[269],{"__typename":29,"uri":99,"title":98},[],{"__typename":25,"linkType":26,"label":272,"urlLink":16,"entry":273,"file":275},"About",[274],{"__typename":29,"uri":109,"title":108},[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":277,"file":279},[278],{"__typename":29,"uri":119,"title":118},[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":281,"file":283},[282],{"__typename":37,"uri":38,"title":39},[],"Information",[286,290,294,298],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":287,"file":289},[288],{"__typename":9,"uri":11,"title":10},[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":291,"file":293},[292],{"__typename":29,"uri":30,"title":31},[],{"__typename":25,"linkType":26,"label":34,"urlLink":16,"entry":295,"file":297},[296],{"__typename":37,"uri":38,"title":39},[],{"__typename":25,"linkType":26,"label":16,"urlLink":16,"entry":299,"file":301},[300],{"__typename":29,"uri":44,"title":45},[],[303],{"__typename":29,"uri":304,"title":305},"privacy-policy","Privacy Policy","Subscribe to our newsletter to receive the latest updates on products, sustainability efforts and services.","Subscribe","PrimeAsia Leather will use the information you provide on this form to be in touch with you and to provide updates and marketing. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us.",{"pageEntries":310},[311],{"__typename":29,"seomatic":312,"title":129,"slug":130,"intro":316,"thumbnail":317,"linkItem":320,"flexible":321},{"__typename":313,"metaTitleContainer":314,"metaTagContainer":315},"SeomaticType","{\"title\":{\"title\":\"Life-Shield | PrimeAsia\"}}","{\"generator\":{\"content\":\"SEOmatic\",\"name\":\"generator\"},\"keywords\":[],\"description\":{\"content\":\"PrimeAsia was born out of a desire to bridge the traditional leather making process of a decades old tannery business in the USA with the expansion of the…\",\"name\":\"description\"},\"referrer\":{\"content\":\"no-referrer-when-downgrade\",\"name\":\"referrer\"},\"robots\":{\"content\":\"all\",\"name\":\"robots\"},\"fb:profile_id\":[],\"fb:app_id\":[],\"og:locale\":{\"content\":\"en_US\",\"property\":\"og:locale\"},\"og:locale:alternate\":[],\"og:site_name\":{\"content\":\"PrimeAsia\",\"property\":\"og:site_name\"},\"og:type\":{\"content\":\"website\",\"property\":\"og:type\"},\"og:url\":{\"content\":\"https:\\/\\/www.primeasialeather.com\\/life-shield\",\"property\":\"og:url\"},\"og:title\":{\"content\":\"Life-Shield\",\"property\":\"og:title\"},\"og:description\":{\"content\":\"PrimeAsia was born out of a desire to bridge the traditional leather making process of a decades old tannery business in the USA with the expansion of the…\",\"property\":\"og:description\"},\"og:image\":{\"content\":\"https:\\/\\/primeasia-cdn.nyc3.cdn.digitaloceanspaces.com\\/primeasia-cdn\\/_1200x630_crop_center-center_82_none\\/og-pa-1.jpg?mtime=1741192357\",\"property\":\"og:image\"},\"og:image:width\":{\"content\":\"1200\",\"property\":\"og:image:width\"},\"og:image:height\":{\"content\":\"630\",\"property\":\"og:image:height\"},\"og:image:alt\":[],\"og:see_also\":[],\"facebook-site-verification\":[],\"twitter:card\":{\"content\":\"summary_large_image\",\"name\":\"twitter:card\"},\"twitter:site\":[],\"twitter:creator\":{\"content\":\"@\",\"name\":\"twitter:creator\"},\"twitter:title\":{\"content\":\"Life-Shield\",\"name\":\"twitter:title\"},\"twitter:description\":{\"content\":\"PrimeAsia was born out of a desire to bridge the traditional leather making process of a decades old tannery business in the USA with the expansion of the…\",\"name\":\"twitter:description\"},\"twitter:image\":{\"content\":\"https:\\/\\/primeasia-cdn.nyc3.cdn.digitaloceanspaces.com\\/primeasia-cdn\\/_1200x630_crop_center-center_82_none\\/og-pa-1.jpg?mtime=1741192357\",\"name\":\"twitter:image\"},\"twitter:image:width\":{\"content\":\"1200\",\"name\":\"twitter:image:width\"},\"twitter:image:height\":{\"content\":\"630\",\"name\":\"twitter:image:height\"},\"twitter:image:alt\":[],\"google-site-verification\":[],\"bing-site-verification\":[],\"pinterest-site-verification\":[]}","\u003Cp>Life-Shield is Primeasia’s Waterproof technology that keeps your feet dry while maintaining the natural look, feel, and breathability of leather. Developed for modern footwear applications, Life-Shield combines durability with reliable water protection across a range of product needs.\u003C/p>",[318],{"__typename":14,"uid":133,"alt":16,"url":134,"width":57,"height":135,"largeUrl":319,"mediumUrl":136,"smallUrl":137},"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_large/Waterproof.jpg",[],[322,324,342,343,348,349,357,359,383,384,398,406,407,447,448],{"__typename":323},"flexibleSeparator_Entry",{"__typename":325,"uid":326,"title":16,"leftColumnFlexible":327,"rightColumnFlexible":338},"flexibleDoubleColumns_Entry","8e6d56db-0daf-4a4b-a2fb-29d374071753",[328],{"__typename":329,"mediaType":330,"image":331,"videoUrl":16,"videoModalUrl":16},"componentMedia_Entry","image",[332],{"__typename":14,"uid":333,"alt":16,"url":334,"width":335,"height":335,"mediumUrl":336,"smallUrl":337},"9ef85802-d5ef-4d39-a85b-27b81127aef9","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Logos/LS-WP-Full.png",1000,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Logos/_medium/LS-WP-Full.png","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Logos/_small/LS-WP-Full.png",[339],{"__typename":340,"wysiwyg":341},"componentWysiwyg_Entry","\u003Ch2> \u003C/h2>\u003Ch2>Primeasia offers two Life-Shield product categories: \u003C/h2>\u003Cp> \u003C/p>\u003Ch3>\u003Cstrong>WP\u003C/strong>: designed for maximum waterproof performance.\u003C/h3>\u003Cp> \u003C/p>\u003Ch3>\u003Cstrong>WR\u003C/strong>: developed for footwear requiring easy care and water resistance.\u003C/h3>",{"__typename":323},{"__typename":344,"uid":345,"title":346,"textarea":347},"flexibleBigText_Entry","6fd4fdd7-1920-4f1e-8b19-c9d4e378a40a","WP vs. WR","Why the need for both WP and WR?",{"__typename":323},{"__typename":325,"uid":350,"title":16,"leftColumnFlexible":351,"rightColumnFlexible":354},"48525808-3113-4522-afd2-49bf1b54812e",[352],{"__typename":340,"wysiwyg":353},"\u003Ch2>Process vs. Product\u003C/h2>\u003Ch3>Under the Life-Shield platform, every leather begins with the same waterproof process, built directly into the leather during retanning for consistent water protection.\u003C/h3>\u003Ch3>At the crust stage, before embossing and finishing, all Life-Shield leathers perform the same across maeser flexes, water absorption and wicking.\u003C/h3>",[355],{"__typename":340,"wysiwyg":356},"\u003Ch3>Not all leather types and finishes can meet WP specifications.\u003C/h3>\u003Ch3>Once elements such as heavy embosses, waxes, or specialty finishes are applied, performance is impacted, lowering maeser flexes and water absorption results. Water protection remains built into the leather, but final performance is influenced by the chosen aesthetic.\u003C/h3>",{"__typename":358},"flexibleSpacer_Entry",{"__typename":325,"uid":360,"title":16,"leftColumnFlexible":361,"rightColumnFlexible":372},"914fc718-47be-4db3-8c0e-757fc8c3c677",[362,370],{"__typename":329,"mediaType":330,"image":363,"videoUrl":16,"videoModalUrl":16},[364],{"__typename":14,"uid":365,"alt":16,"url":366,"width":367,"height":367,"mediumUrl":368,"smallUrl":369},"43c68e1c-145c-445d-8fd1-0e9f789c68a7","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/WP77.jpg",736,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_medium/WP77.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_small/WP77.jpg",{"__typename":340,"wysiwyg":371},"\u003Ch3> \u003C/h3>\u003Ch3>WP is built for extreme conditions—ideal for work, outdoor, or military-inspired footwear where feet may be exposed to water for extended periods of time. Waterproof leathers are more classic in look, but engineered to perform when it matters most.\u003C/h3>",[373,381],{"__typename":329,"mediaType":330,"image":374,"videoUrl":16,"videoModalUrl":16},[375],{"__typename":14,"uid":376,"alt":16,"url":377,"width":335,"height":378,"mediumUrl":379,"smallUrl":380},"3a8ec604-d854-472b-bcc6-5378d5a47dff","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/WA77.jpg",1500,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_medium/WA77.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_small/WA77.jpg",{"__typename":340,"wysiwyg":382},"\u003Ch3> \u003C/h3>\u003Ch3>WR opens the door to more creative freedom. Designed for everyday wear, it offers lower water protection, but with greater flexibility in design—allowing for richer finishes, embossing, and fashion-driven aesthetics. Its water-resistant performance is adapted for style, giving brands more room to create without compromising easy-care protection.\u003C/h3>",{"__typename":323},{"__typename":385,"uid":386,"title":16,"mediaItem":387},"flexibleMedia_Entry","7dbcc339-adfa-4a3d-974e-d4ddfc878f8c",[388],{"__typename":329,"mediaType":330,"image":389,"videoUrl":16,"videoModalUrl":16},[390],{"__typename":14,"uid":391,"alt":16,"url":392,"width":393,"height":394,"largeUrl":395,"mediumUrl":396,"smallUrl":397},"b73a2c1b-1f35-40d1-89b8-040da6fbc381","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/WP-vs-WR.png",8000,4500,"https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_large/WP-vs-WR.png","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_medium/WP-vs-WR.png","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Technologies/_small/WP-vs-WR.png",{"__typename":325,"uid":399,"title":16,"leftColumnFlexible":400,"rightColumnFlexible":403},"e323ad45-2f26-4934-bf45-75fd0cd0b274",[401],{"__typename":340,"wysiwyg":402},"\u003Ch2>Waterproof (WP)\u003C/h2>\u003Ch3>•Technical Product\u003C/h3>\u003Ch3>•15K Maeser Flexes\u003C/h3>\u003Ch3>•30% Static Water Absorption (1hr)\u003C/h3>\u003Ch3>•20% Dynamic Water Absorption\u003C/h3>\u003Ch3>•10mm or less Wicking\u003C/h3>",[404],{"__typename":340,"wysiwyg":405},"\u003Ch2>Water-Resistant (WR)\u003C/h2>\u003Ch3>•Everyday Product\u003C/h3>\u003Ch3>•30% Static Water Absorption (1hr)\u003C/h3>\u003Ch3>•20% Dynamic Water Absorption\u003C/h3>\u003Ch3>•10mm or less Wicking\u003C/h3>\u003Ch3>•Same waterproof retannage as WP\u003C/h3>",{"__typename":358},{"__typename":408,"uid":409,"title":410,"slug":411,"listTitle":412,"links":413,"button":446},"flexibleList_Entry","56825ec6-d287-4507-85cf-85dbf9d8da3f","Technical Specifications","waterproof-leather","Waterproof Technical Specifications",[414,422,428,434,440],{"__typename":25,"linkType":415,"label":416,"urlLink":417,"entry":418,"file":421},"url","Waterproofing Techniques Explained","https://www.primeasialeather.com/waterproof-history#waterproofing",[419],{"__typename":29,"uri":420,"title":412},"waterproof-history",[],{"__typename":25,"linkType":415,"label":423,"urlLink":424,"entry":425,"file":427},"What are Maeser Flexes?","https://www.primeasialeather.com/waterproof-history#maeser-flexes",[426],{"__typename":29,"uri":420,"title":412},[],{"__typename":25,"linkType":415,"label":429,"urlLink":430,"entry":431,"file":433},"What is Water Absorption?","https://www.primeasialeather.com/waterproof-history#water-absorption",[432],{"__typename":29,"uri":420,"title":412},[],{"__typename":25,"linkType":415,"label":435,"urlLink":436,"entry":437,"file":439},"What is Wicking?","https://www.primeasialeather.com/waterproof-history#wicking",[438],{"__typename":29,"uri":420,"title":412},[],{"__typename":25,"linkType":415,"label":441,"urlLink":442,"entry":443,"file":445},"Waterproof Failures Explained","https://www.primeasialeather.com/waterproof-history#failures",[444],{"__typename":29,"uri":420,"title":412},[],[],{"__typename":323},{"__typename":325,"uid":449,"title":450,"leftColumnFlexible":451,"rightColumnFlexible":454},"59aa1a42-7b17-4ca9-9521-fca0e47f7d48","Life-Shield Products",[452],{"__typename":340,"wysiwyg":453},"\u003Ch4>Not all footwear demands the same level of protection. From high-performance WP to everyday WR, Life-Shield gives you the flexibility to match protection with purpose. Explore the range and build with confidence.\u003C/h4>\u003Cp>\u003Cstrong>WP\u003C/strong> = maximum-duty, legacy-spec performance\u003C/p>\u003Cp>\u003Cstrong>WR\u003C/strong> = real-world daily waterproof needs with more design freedom\u003C/p>\u003Cp>\u003Ca class=\"btn\" href=\"https://www.primeasialeather.com/leathers?waterproof=waterproof&amp;sort=newest\">Explore our Life-Shield Leathers\u003C/a>\u003C/p>",[455],{"__typename":329,"mediaType":330,"image":456,"videoUrl":16,"videoModalUrl":16},[457],{"__typename":14,"uid":458,"alt":16,"url":459,"width":163,"height":163,"mediumUrl":460,"smallUrl":461},"e8b0ee5b-4fbb-4114-9764-e92905879bb6","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Product-Images/FW27/Vanguard-WP/Vanguard-WP.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Product-Images/FW27/Vanguard-WP/_medium/Vanguard-WP.jpg","https://primeasia-cdn.nyc3.cdn.digitaloceanspaces.com/primeasia-cdn/Product-Images/FW27/Vanguard-WP/_small/Vanguard-WP.jpg",{"ROOT_QUERY":463},["null","__typename",464,"headerEntries({\"limit\":1})",465,"footerEntries({\"limit\":1})",560,"pageEntries({\"slug\":[\"life-shield\"]})",596],"Query",[466],["null","__typename",6,"articlesPage",467,"extraMainLinks",22,"secondaryLinks",471,"contactPage",482,"linkedinUrl",61,"instagramUrl",62,"leathersTitle",63,"leathersPage",486,"leathersCollections",490,"embossPage",493,"companyTitle",95,"companyPageLinks",497,"technologiesTitle",126,"technologiesPageLinks",507,"sustainabilityTitle",167,"sustainabilityPage",520,"sustainabilityLinks",524,"searchTitle",234,"searchPlaceholders",235,"searchCollectionsTitle",236,"searchCollections",553],[468],["null","__typename",9,"title",10,"uri",11,"thumbnail",469],[470],["null","__typename",14,"uid",15,"alt",16,"url",17,"width",18,"height",19,"url@transform({\"transform\":\"medium\"})",20,"url@transform({\"transform\":\"small\"})",21],[472,475,478,481],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",473,"file",32],[474],["null","__typename",29,"uri",30,"title",31],["null","__typename",25,"linkType",26,"label",34,"urlLink",16,"entry",476,"file",40],[477],["null","__typename",37,"uri",38,"title",39],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",479,"file",46],[480],["null","__typename",29,"uri",44,"title",45],["null","__typename",25,"linkType",48,"label",16,"urlLink",16,"entry",49,"file",50],[483],["null","__typename",37,"title",39,"uri",38,"thumbnail",484],[485],["null","__typename",14,"uid",55,"alt",16,"url",56,"width",57,"height",58,"url@transform({\"transform\":\"medium\"})",59,"url@transform({\"transform\":\"small\"})",60],[487],["null","__typename",66,"title",63,"uri",67,"thumbnail",488],[489],["null","__typename",14,"uid",70,"alt",16,"url",71,"width",57,"height",58,"url@transform({\"transform\":\"medium\"})",72,"url@transform({\"transform\":\"small\"})",73],[491,492],["null","__typename",76,"uri",77,"title",78],["null","__typename",76,"uri",80,"title",81],[494],["null","__typename",84,"title",85,"uri",86,"thumbnail",495],[496],["null","__typename",14,"uid",89,"alt",16,"url",90,"width",91,"height",92,"url@transform({\"transform\":\"medium\"})",93,"url@transform({\"transform\":\"small\"})",94],[498,501,504],["null","__typename",29,"title",98,"uri",99,"thumbnail",499],[500],["null","__typename",14,"uid",102,"alt",16,"url",103,"width",57,"height",104,"url@transform({\"transform\":\"medium\"})",105,"url@transform({\"transform\":\"small\"})",106],["null","__typename",29,"title",108,"uri",109,"thumbnail",502],[503],["null","__typename",14,"uid",112,"alt",16,"url",113,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",115,"url@transform({\"transform\":\"small\"})",116],["null","__typename",29,"title",118,"uri",119,"thumbnail",505],[506],["null","__typename",14,"uid",122,"alt",16,"url",123,"width",57,"height",58,"url@transform({\"transform\":\"medium\"})",124,"url@transform({\"transform\":\"small\"})",125],[508,511,514,517],["null","__typename",29,"title",129,"uri",130,"thumbnail",509],[510],["null","__typename",14,"uid",133,"alt",16,"url",134,"width",57,"height",135,"url@transform({\"transform\":\"medium\"})",136,"url@transform({\"transform\":\"small\"})",137],["null","__typename",29,"title",139,"uri",140,"thumbnail",512],[513],["null","__typename",14,"uid",143,"alt",16,"url",144,"width",57,"height",104,"url@transform({\"transform\":\"medium\"})",145,"url@transform({\"transform\":\"small\"})",146],["null","__typename",29,"title",148,"uri",149,"thumbnail",515],[516],["null","__typename",14,"uid",152,"alt",16,"url",153,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",154,"url@transform({\"transform\":\"small\"})",155],["null","__typename",29,"title",157,"uri",158,"thumbnail",518],[519],["null","__typename",14,"uid",161,"alt",16,"url",162,"width",163,"height",164,"url@transform({\"transform\":\"medium\"})",165,"url@transform({\"transform\":\"small\"})",166],[521],["null","__typename",29,"title",167,"uri",170,"thumbnail",522],[523],["null","__typename",14,"uid",173,"alt",16,"url",174,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",175,"url@transform({\"transform\":\"small\"})",176],[525,532,539,546],["null","__typename",179,"entry",526,"title",184,"slug",185,"image",530],[527],["null","__typename",29,"title",167,"uri",170,"thumbnail",528],[529],["null","__typename",14,"uid",173,"alt",16,"url",174,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",175,"url@transform({\"transform\":\"small\"})",176],[531],["null","__typename",14,"uid",188,"alt",16,"url",189,"width",114,"height",114,"url@transform({\"transform\":\"medium\"})",190,"url@transform({\"transform\":\"small\"})",191],["null","__typename",179,"entry",533,"title",197,"slug",198,"image",537],[534],["null","__typename",29,"title",167,"uri",170,"thumbnail",535],[536],["null","__typename",14,"uid",173,"alt",16,"url",174,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",175,"url@transform({\"transform\":\"small\"})",176],[538],["null","__typename",14,"uid",201,"alt",16,"url",202,"width",203,"height",204,"url@transform({\"transform\":\"medium\"})",205,"url@transform({\"transform\":\"small\"})",206],["null","__typename",179,"entry",540,"title",212,"slug",213,"image",544],[541],["null","__typename",29,"title",167,"uri",170,"thumbnail",542],[543],["null","__typename",14,"uid",173,"alt",16,"url",174,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",175,"url@transform({\"transform\":\"small\"})",176],[545],["null","__typename",14,"uid",216,"alt",16,"url",217,"width",57,"height",218,"url@transform({\"transform\":\"medium\"})",219,"url@transform({\"transform\":\"small\"})",220],["null","__typename",179,"entry",547,"title",226,"slug",227,"image",551],[548],["null","__typename",29,"title",167,"uri",170,"thumbnail",549],[550],["null","__typename",14,"uid",173,"alt",16,"url",174,"width",57,"height",114,"url@transform({\"transform\":\"medium\"})",175,"url@transform({\"transform\":\"small\"})",176],[552],["null","__typename",14,"uid",230,"alt",16,"url",231,"width",104,"height",104,"url@transform({\"transform\":\"medium\"})",232,"url@transform({\"transform\":\"small\"})",233],[554,557],["null","__typename",76,"title",78,"uri",77,"thumbnail",555],[556],["null","__typename",14,"uid",241,"alt",16,"url",242,"width",163,"height",218,"url@transform({\"transform\":\"medium\"})",243,"url@transform({\"transform\":\"small\"})",244],["null","__typename",76,"title",81,"uri",80,"thumbnail",558],[559],["null","__typename",14,"uid",248,"alt",16,"url",249,"width",163,"height",218,"url@transform({\"transform\":\"medium\"})",250,"url@transform({\"transform\":\"small\"})",251],[561],["null","__typename",254,"contactMarqueeText",255,"contactMarqueeButton",256,"mainLinks",562,"informationsLinksTitle",284,"informationsLinks",581,"privacyPolicyPage",594,"subscribeText",306,"subscribeButton",307,"modalSubscribeText",306,"modalSubscribeNotes",308],[563,566,569,572,575,578],["null","__typename",25,"linkType",26,"label",259,"urlLink",16,"entry",564,"file",262],[565],["null","__typename",66,"uri",67,"title",63],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",567,"file",266],[568],["null","__typename",84,"uri",86,"title",85],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",570,"file",270],[571],["null","__typename",29,"uri",99,"title",98],["null","__typename",25,"linkType",26,"label",272,"urlLink",16,"entry",573,"file",275],[574],["null","__typename",29,"uri",109,"title",108],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",576,"file",279],[577],["null","__typename",29,"uri",119,"title",118],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",579,"file",283],[580],["null","__typename",37,"uri",38,"title",39],[582,585,588,591],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",583,"file",289],[584],["null","__typename",9,"uri",11,"title",10],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",586,"file",293],[587],["null","__typename",29,"uri",30,"title",31],["null","__typename",25,"linkType",26,"label",34,"urlLink",16,"entry",589,"file",297],[590],["null","__typename",37,"uri",38,"title",39],["null","__typename",25,"linkType",26,"label",16,"urlLink",16,"entry",592,"file",301],[593],["null","__typename",29,"uri",44,"title",45],[595],["null","__typename",29,"uri",304,"title",305],[597],["null","__typename",29,"seomatic({\"asArray\":true})",598,"title",129,"slug",130,"intro",316,"thumbnail",599,"linkItem",320,"pageFlexible",601],["null","__typename",313,"metaTitleContainer",314,"metaTagContainer",315],[600],["null","__typename",14,"uid",133,"alt",16,"url",134,"width",57,"height",135,"url@transform({\"transform\":\"large\"})",319,"url@transform({\"transform\":\"medium\"})",136,"url@transform({\"transform\":\"small\"})",137],[602,603,610,611,612,613,618,619,630,631,636,641,642,659,660],["null","__typename",323],["null","__typename",325,"uid",326,"title",16,"leftColumnFlexible",604,"rightColumnFlexible",608],[605],["null","__typename",329,"mediaType",330,"image",606,"videoUrl",16,"videoModalUrl",16],[607],["null","__typename",14,"uid",333,"alt",16,"url",334,"width",335,"height",335,"url@transform({\"transform\":\"medium\"})",336,"url@transform({\"transform\":\"small\"})",337],[609],["null","__typename",340,"wysiwyg",341],["null","__typename",323],["null","__typename",344,"uid",345,"title",346,"textarea",347],["null","__typename",323],["null","__typename",325,"uid",350,"title",16,"leftColumnFlexible",614,"rightColumnFlexible",616],[615],["null","__typename",340,"wysiwyg",353],[617],["null","__typename",340,"wysiwyg",356],["null","__typename",358],["null","__typename",325,"uid",360,"title",16,"leftColumnFlexible",620,"rightColumnFlexible",625],[621,624],["null","__typename",329,"mediaType",330,"image",622,"videoUrl",16,"videoModalUrl",16],[623],["null","__typename",14,"uid",365,"alt",16,"url",366,"width",367,"height",367,"url@transform({\"transform\":\"medium\"})",368,"url@transform({\"transform\":\"small\"})",369],["null","__typename",340,"wysiwyg",371],[626,629],["null","__typename",329,"mediaType",330,"image",627,"videoUrl",16,"videoModalUrl",16],[628],["null","__typename",14,"uid",376,"alt",16,"url",377,"width",335,"height",378,"url@transform({\"transform\":\"medium\"})",379,"url@transform({\"transform\":\"small\"})",380],["null","__typename",340,"wysiwyg",382],["null","__typename",323],["null","__typename",385,"uid",386,"title",16,"mediaItem",632],[633],["null","__typename",329,"mediaType",330,"image",634,"videoUrl",16,"videoModalUrl",16],[635],["null","__typename",14,"uid",391,"alt",16,"url",392,"width",393,"height",394,"url@transform({\"transform\":\"large\"})",395,"url@transform({\"transform\":\"medium\"})",396,"url@transform({\"transform\":\"small\"})",397],["null","__typename",325,"uid",399,"title",16,"leftColumnFlexible",637,"rightColumnFlexible",639],[638],["null","__typename",340,"wysiwyg",402],[640],["null","__typename",340,"wysiwyg",405],["null","__typename",358],["null","__typename",408,"uid",409,"title",410,"slug",411,"listTitle",412,"links",643,"button",446],[644,647,650,653,656],["null","__typename",25,"linkType",415,"label",416,"urlLink",417,"entry",645,"file",421],[646],["null","__typename",29,"uri",420,"title",412],["null","__typename",25,"linkType",415,"label",423,"urlLink",424,"entry",648,"file",427],[649],["null","__typename",29,"uri",420,"title",412],["null","__typename",25,"linkType",415,"label",429,"urlLink",430,"entry",651,"file",433],[652],["null","__typename",29,"uri",420,"title",412],["null","__typename",25,"linkType",415,"label",435,"urlLink",436,"entry",654,"file",439],[655],["null","__typename",29,"uri",420,"title",412],["null","__typename",25,"linkType",415,"label",441,"urlLink",442,"entry",657,"file",445],[658],["null","__typename",29,"uri",420,"title",412],["null","__typename",323],["null","__typename",325,"uid",449,"title",450,"leftColumnFlexible",661,"rightColumnFlexible",663],[662],["null","__typename",340,"wysiwyg",453],[664],["null","__typename",329,"mediaType",330,"image",665,"videoUrl",16,"videoModalUrl",16],[666],["null","__typename",14,"uid",458,"alt",16,"url",459,"width",163,"height",163,"url@transform({\"transform\":\"medium\"})",460,"url@transform({\"transform\":\"small\"})",461],1777991148696]