Monitoring System and Leather Traceability
- The Responsibly Raised Initiative in Brazil was developed in partnership with Minerva Foods and its Organic Beef Program.
- All farms are evaluated by an advanced Geospatial Monitoring System.
- By cross referencing satellite images, georeferenced maps from suppliers and both national and private database sources, the monitoring system is able to verify and ensure that farms:
- Are not in the Ministry of Labor blacklist for forced labor
- Are not in the Ministry of Environment – IBAMA – embargoed area list
- Have SICAR geolocation maps (land regularization)
- Are not in protected indigenous areas
- Are not in environmental protected areas
- All hides in the program are traceable back to the farm of birth.
- Through its unique cloud-based platform, PrimeAsia can easily share traceability information with customers, including the farm of origin, its current monitoring status and georeferenced maps.
- The information is shared via QR code, which can be accessed easily with any computer or smart devices connected to the internet.
Environmental Practices
- PrimeAsia's new Responsibly Raised partner sources its hides from Organic farms in Brazil, ensuring a high level of environmental stewardship all the way back to the farm of birth.
- Farms and beef processing facilities are certified Organic and the tanneries currently involved are LWG rated.
- All farms are certified against the USA National Organic Program standard to ensure they are in line with its highest criteria, which includes:
- Responsible use of natural resources
- The use of rotational land management for improved pasture efficiency and sustainability
- Soil health and soil fertility
- Protection of water sources, wetlands and adjacent areas
- No usage of synthetic pesticides or fertilizers
- No use of hormones or growth promotants
Animal Welfare
- The Organic certification of farms also encompasses a strong approach to animal welfare.
- The verification process covers important aspects of animal welfare that are in line with the Five Animal Freedoms, which include:
- Animal health care
- Adequate nutrition
- Appropriate housing, pasture conditions and sanitation practices
- Proper conditions for expressing the natural animal behaviors
- Practices that minimize pain and stress
- Correct administration of vaccines and veterinary care