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By working directly with its long term supply partners, PrimeAsia Leather is continuously looking to develop raw material pipelines that result in more sustainable practices, which in turn promotes strong stewardship within our facilities and throughout our supply chain.Understanding this need for continuous and sustainable improvements up and down the supply chain, PrimeAsia Leather launched its Responsibly Raised program in 2020. Through engagement with suppliers and key stakeholders, we identify and work to promote initiatives that result in - amongst others – the better use of natural resources, lower emissions, improved labor conditions, sound animal welfare standards and full transparency throughout our value chain. After our first partnership focused on hides from the United States, we have expanded the program to include organic farms in Brazil. This will allow the company to produce the majority of its leather products on raw materials from its Responsibly Raised Initiatives, resulting in added flexibility for its customers.

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PrimeAsia recognizes that responsibly managed farming has an important role in the development of a more sustainable world, building climate resilience, supporting conservation and biodiversity. The Responsibly Raised platform supports the development of responsible practices, in which leading standards at the farm level ensure the better use and management of land and natural resources, contributing to lower emissions. 

 

PrimeAsia's ambition is to make 100% of its supply chain part of its Responsibly Raised initiative by 2030. The Responsibly Raised platform requires suppliers to provide robust traceability systems, which trace raw materials all the way back to the birth farm and enhance transparency through independent certifications and/or georeferencing in specific regions where deforestation is a concern. 

 

PrimeAsia expects that all suppliers demonstrate strict and verified animal welfare standards that align with the Five Animal Freedoms.

Episode 1 - Jon ClarkChief Executive Officer of PrimeAsia introduces PrimeAsia's Responsibly Raised Initiative.

Episode 2 – Fernando BelleseChief Sustainability Officer of PrimeAsia discusses the importance of animal welfare and environmental stewardship within the supply chain.

Episode 3 – Ian ScherVP of Procurement at PrimeAsia discusses transparency, traceability, as well as security of supply and peace of mind sourcing, all important cornerstones of PrimeAsia's core USP.

Episode 4 – Steve SavinoPresident of Global Marketing, discusses the added value of PrimeAsia's Responsibly Raised initiative.

Episode 5 – Do you know where your leathers come from?

Episode 6 – Live Monitoring and Full Lifecycle Traceability.